Rojas Villarreal is a Texas Chicano transplant making his mark on the Los Angeles music scene, using lyrics as a new medium for storytelling. Having written and directed several acclaimed Spanish-language feature films celebrating Texas border culture and Mexican heritage, Rojas now channels that same narrative soul into music rooted in his bicultural identity. His songs bridge the border between two worlds—giving voice to those who, like him, feel “ni de aquí, ni de allá.”